P R I Y A N K A  S A R K A R                                               
 P R O J E C T S   A B O U T    C O N T A C T                         ︎ ︎

AUTHENTIKKA


FORMAT: Digital, 1080x1920 HD
Campaign / 2023 / Collaborative / Hamburg, Germany

An Indian restaurant in Hamburg, Germany with a concept of promoting Indian nostalgia.


M Y  R O L E

Videography
Conceptualising
Post-production

 


S Y N O P S I S

Two campaigns from the brand, where I was responsible to produce videos from ideation to finished product working together with their marketing team.







HOLI
Campaign



Holi is an Indian festival of colors and we did a campaign for 2023, where they wanted to focus on video as their main source of communication with their guests to engage them for a special curated menu on the Holi weekend.







MANPASAND
Campaign


One dish will be the centre of their monthly "MAN PASAND" campaign, which will be promoted on their blog and social media with videos and images. "MAN PASAND" is Hindi for "heart's favourite."










Credits :
Art Direction - Prinka Choudhary
Photography - Elisa Haamann
Brand - AUTHENTIKKA GmBH Hamburg, Germany
        https://authentikka.de/ ︎ 





ALL PROJECTS - SHORT FILMS / COMMERCIALS / PERFORMANCE-ART 



YATRA / SHORT FILM / 2023 / PRAGUE, CZECH REPUBLIC

YATRA 





An avant-garde short film inspired by the philosophy “Atman is Brahman," written in the Hindu Upanishads, which can be attained by expanding the soul through the seven states of consciousness.

ARATA / COMMERCIAL / 2020 / NEW DELHI, INDIA


ARATA 




Rebranding campaign for an Indian wellness brand founded in 2018. The brand name, Arata (Japanese: 新た), means ‘fresh’ and ‘new’ in Japanese.




HARPER’S BAZAAR / COMMERCIAL / 2018-19 / NEW DELHI, INDIA

HARPER’S
BAZAAR





Harper's Bazaar India is a magazine that celebrates the best in luxury, design and style.  I was working as a freelance videographer with Harper’s Bazaar India in 2019-20 for their monthly style campaigns.



AUTHENTIKKA / COMMERCIAL / 2023 / HAMBURG, GERMANY

AUTHEN
TIKKA




An Indian restaurant in Hamburg, Germany with a concept of promoting Indian nostalgia. Created two campaigns for the brand and I produced videos from ideation to finished product working together with the marketing team. 





DIVANA / SHORT FILM / 2021 / HAMBURG, GERMANY

DIVANA




A girl’s romanticism about being in a new city and her desire to find her tribe by movement; the film moves forward by revealing more characters dancing against a dead city as a backdrop with disco aesthetic and fashion styling.





ASHANTI / SHORT FILM / 2020 / NEW DELHI,
INDIA


ASHANTI




An experimental short-film based on original screenplay, written, directed and produced by Priyanka Sarkar under “Laidback Productions”. Visualizing the rebellious nature of the 70s’ in a fantasy-filled manner while focusing on emotions, feelings, thoughts, and experiences.




NAMASTE / SHORT FILM / 2018 / NEW DELHI,
INDIA


NAMASTE




An experimental short-film based on an original screenplay, written, directed, and produced by Priyanka Sarkar under "Laidback Productions." Inspired by the psychedelic sixties and LSD, this film follows the lead character as she negotiates with her good and bad sides before recognizing her actual self.




DAR(ME) / PERFORMANCE-ART / 2022 / HAMBURG, GERMANY

DAR(ME)
PERFORMANCE




Short-film and performance piece produced by Priyanka Sarkar in collaboration with her then partner Pablo Camargo to reflect on their intimacy.




GROTESQUE BURLESQUE / PERFORMANCE-ART / 2022 / HAMBURG, GERMANY

GROTESQUE
BURLESQUE




An obscure, beautifully-grotesque dance performance is a collaboration between Priyanka Sarkar, Helena Aljona Kuehn and Nick Wachs.









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PRIYANKA SARKAR          HAMBURG, GERMANY ︎ ︎ ︎